News

Find us at MIDO 2025
Will you be attending MIDO 2025? The LensAdvisor team will be there as well and we would love to connect and answer any questions about how you can use LensAdvisor to improve your prescription eyewear online sales.  Contact us if you'll be there and we'll arrange some time to meet! Read more...
How to market sunglasses on TikTok: 5 of the most-followed sunglasses brands on TikTok
Did you know that people in the U.S. spend up to 50% more time on TikTok than Instagram? Unlike Instagram, where beautiful pictures can gain you an audience, TikTok is a new kind of puzzle that most brands have yet to decode. As of September 13, 2022 (the date we published this article), on average, eyewear brands have 0.07% the number of followers on TikTok as on Instagram. Out of the 50 most-followed sunglasses brands on Instagram, only four have found their groove on TikTok. Are you trying to market your... Read more...
How Pit Viper grew to 300,000 followers on TikTok
Many direct-to-consumer e-commerce brands are floundering on TikTok. Accustomed to the tried-and-tested Instagram content strategy of picture-perfect posts, many brands are struggling to adapt to TikTok, which rewards authenticity and imperfection. Pit Viper is an exception. Founded in 2012, Pit Viper boasts 899,000 followers on Instagram and a whopping 275,000 followers on TikTok: one of their videos, posted on August 22, 2022, has racked up 16.1 million views! We believe there are three keys to Pit Viper's success on TikTok: scroll down to learn them! 1. Irreverent humour Unlike conventional fashion... Read more...
The 40 most popular sunglasses on Amazon for men and women
To succeed on Amazon, your sunglasses must be cheap. There is a little more nuance: for success on Amazon, your sunglasses need to scream value for money — unlike a customer who is willing to pay a premium for your brand, people browsing Amazon adopt a bargain-hunting mentality and care little about brand. A high search result on Amazon can translate to high revenues with minimal marketing because of high customer intent — they're already searching for sunglasses. If you want to succeed on Amazon, take a look at some of the bestselling sunglasses... Read more...
The 40 most-followed sunglasses brands on Instagram (and how they're doing on TikTok)
If you're starting a new sunglasses brand and want to sell your products online, building a social media presence is key to your success. Through social media (realistically, for fashion e-commerce, only Instagram and TikTok matter), you can share your brand and products with millions of people around the world — for free! By researching the most-followed sunglasses brands on Instagram and TikTok, you can see which of their posts receive the greatest engagement and create your social media marketing strategy. Are you ready to begin your online marketing journey?... Read more...
9 Seasonal Warby Parker email newsletter examples for eyewear stores
Are you looking for email newsletter ideas for marketing glasses or sunglasses to your customers? Because most people change their glasses or sunglasses only once every one to years, you may find yourself wondering what kinds of emails you can send to your customers without seeming spammy and irrelevant. Fortunately, seasons offer many occasions to send email campaigns to your customers and bring their attention back to your store — and few brands do email marketing better than Warby Parker. Scroll down to see how Warby Parker capitalizes on seasons... Read more...
FDA requirements for importing eyewear into the U.S.
This is not a drill: what may come as a surprise to many is that the U.S. Food and Drug Administration (FDA) classifies sunglasses as Class 1 medical devices! As a result, it is illegal to sell sunglasses in the U.S. without registering your products and company with the FDA. Fortunately, once you complete your FDA registration and ensure that your products meet the relevant requirements, the entire United States market is open to you to market your products. Check out our comprehensive list of requirements for selling glasses and... Read more...
U.S. import duties and taxes for eyewear e-commerce
Despite the apparent free flow of goods, services and ideas across the world these days, the U.S. and many other countries impose import duties on eyewear-related products. In fact, every time you send a pair of glasses or sunglasses to the U.S., you have to pay approximately 2% to 2.5% in import duties and taxes to U.S. Customs and Border Protection. With a better understanding of the import duty rates for various types of eyewear products, you can decide whether to cover the cost of duties to smoothen the experience or forward... Read more...
Eyewear Fulfilment | Best 3PL companies for eyewear
When your sales volume reaches a certain level, you may want to outsource order fulfilment to a third-party logistics provider, otherwise known as a 3PL. Unlike products like T-shirts and shoes, glasses, especially cellulose acetate frames, can warp over time because of changes in temperature and humidity: therefore, you need to find a 3PL with experience storing, adjusting and packing eyewear. If you can find a 3PL with experience in eyewear, you'll be able to focus on growing your business with assurance knowing that your products will reach your customers... Read more...
How to start a successful sunglasses business: 3 key ingredients
Did you know that the eyewear market is worth hundreds of billions of dollars, and sunglasses rank among some of most profitable products in the world to sell? With an average gross margin of 80%, you're earning a whopping 80 cents for every dollar of sales you generate. Moreover, sunglasses are ideal for e-commerce because they are small and lightweight, factors which translate to lower shipping costs. In this guide, we'll cover the three key ingredients to creating a successful sunglasses business. Normally, the way most people might start a business is to come... Read more...
Affordable eye exams near you
Have you found a pair of glasses or sunglasses online you'd like to buy with prescription lenses but don't know your prescription? Do you feel a little awkward asking your regular optometrist for your old prescription or a new eye exam as you won't be buying the frames from them?  With our list of optometrists and eye doctors who offer eye testing, you can book an eye exam and obtain an up-to-date prescription for your next online glasses purchase! Browse the list below to book an affordable eye exam near you! Read more...
6 Best Virtual Glasses Try-on Apps for Your Online Glasses Store
Sunglasses and glasses are some of the hardest products to sell online because how they fit is such a subjective and personal consideration. Would you buy a pair of sunglasses online? If you're like 95% of the population, chances are that you would still buy your sunglasses or glasses offline at a physical retail store. Other than looking good, a pair of sunglasses to feel good on your face. By offering a virtual glasses try-on tool on your online eyewear store, you can increase sales and reduce returns by addressing... Read more...