Terms of Service

LensAdvisor Terms of Service

Last updated: 18 May 2025

1. Acceptance of Terms

By installing, accessing, or using the LensAdvisor application or any related services (collectively, the “Service”), you (“Merchant,” “you,” “your”) agree to be bound by these Terms of Service (“Terms”) entered into between you and LensAdvisor Pte Ltd (UEN: 202032737M), a company incorporated in Singapore with its registered address at 4 Shenton Way, #28‑02, Singapore 068807 (“LensAdvisor,” “we,” “us,” “our”). If you do not agree to all of these Terms, you must not access or use the Service.

2. The Service

LensAdvisor provides a cloud‑based software solution that enables Shopify merchants to configure and sell prescription eyewear and contact lenses, manage related orders, and integrate with optical laboratories and third‑party tools. The Service comprises:

  1. Shopify app for configuring lens flows.

  2. Shopify storefront app blocks.

  3. Shopify POS extension for in‑store use.

  4. Order‑management dashboard.

  5. API connections to partner optical laboratories.

  6. Public API endpoints for managing orders and prescription data.

3. Definitions

“Confidential Information” has the meaning set out in Section 11.
“Customer” means an end‑consumer purchasing products from Merchant.
“Third‑Party Services” means any products or services not owned by LensAdvisor that interoperate with the Service, including Shopify, Sendif email automation, FittingBox PD Measurement, Luna PD Measurement, Binkey insurance claims, laboratory systems, and any other third‑party application used by Merchant.

4. Eligibility & Account Registration

You represent that (a) you are authorised to bind the business entity on whose behalf you install the Service; (b) all registration information you submit is accurate and current; and (c) you will maintain the accuracy of such information. Your use of the Service requires an active Shopify store and compliance with Shopify’s terms.

5. Fees & Billing

  1. Subscription Fees. LensAdvisor offers a free plan with limited monthly order volume. Paid subscription plans are billed monthly in advance via Shopify billing.

  2. Usage‑Based Charges. Where indicated in your plan, additional fees apply for: (i) order commissions beyond plan allowance; (ii) FittingBox PD measurements; (iii) Luna PD measurements; (iv) Extract Rx with AI; (v) laboratory order commissions; (vi) laboratory lens costs and services. Usage fees are billed in arrears. LensAdvisor may introduce new usage‑based features and associated charges from time to time, which will be disclosed to you in advance via the Shopify billing interface.

  3. Taxes. Fees are exclusive of all taxes, which are your responsibility.

  4. No Refunds. Except as required by law, all fees are non‑refundable.

6. Licence & Intellectual Property

LensAdvisor grants you a non‑exclusive, non‑transferable, revocable licence to access and use the Service, solely for your internal business purposes and subject to these Terms. LensAdvisor and its licensors retain all right, title, and interest in and to the Service, including all intellectual‑property rights.

7. Service Level Commitment

LensAdvisor will use commercially reasonable efforts to make the core API endpoints and web interface available 99.9 % of each calendar month. Scheduled maintenance, emergency maintenance, force‑majeure events, and outages caused by Third‑Party Services are excluded. LensAdvisor does not provide service credits if availability falls below the target percentage.

8. Support

LensAdvisor provides 24 / 7 support via the in‑app chat widget.

  • Pro plan and above: Our goal is to respond to chat requests within one (1) hour.

  • All other plans and all email support: Our goal is to respond within one (1) business day.

Response times are goals, not guarantees.

9. Data Protection & Security

  1. HIPAA Compliance. LensAdvisor maintains administrative, technical, and physical safeguards designed to meet the US Health Insurance Portability and Accountability Act of 1996 (HIPAA), including encryption of data in transit and at rest and role‑based access controls.

  2. Data Hosting. Manually entered prescription data is stored in an encrypted PostgreSQL database hosted on Salesforce servers in the United States. Uploaded files are stored in an encrypted Amazon AWS S3 bucket in the United States.

  3. Privacy Policy. Your use of the Service is also governed by our Privacy Policy, which forms part of these Terms.

10. Third‑Party Services & Integrations

The Service may depend upon or incorporate Third‑Party Services such as Shopify, Sendif, FittingBox, Luna, Binkey, and laboratory APIs. Your use of Third‑Party Services is governed solely by the terms of those providers. LensAdvisor is not responsible for Third‑Party Services and disclaims all liability arising from them.

11. Confidentiality

  1. Definition. “Confidential Information” means any information disclosed by one party to the other that is marked or should reasonably be understood as confidential. Confidential Information does not include information that (a) is or becomes public through no fault of the receiving party; (b) was already lawfully known to the receiving party; (c) is independently developed without use of the disclosing party’s information; or (d) is rightfully obtained from a third party without a duty of confidentiality.

  2. Use and Protection. The receiving party will use Confidential Information only to exercise its rights and perform its obligations under these Terms, and will protect it at least as carefully as it protects its own similar information, but in any event using no less than reasonable care.

  3. Permitted Disclosure. The receiving party may share Confidential Information with its employees, agents, and service providers who need to know it and who are bound by confidentiality obligations no less protective than this Section. The receiving party may also disclose Confidential Information when required by law, provided it gives prompt notice (if legally permitted) and cooperates with the disclosing party to seek confidential treatment.

  4. Return or Destruction. Upon request or termination of the Service, each party will promptly return or securely destroy the other party’s Confidential Information, except for routine backups created in the ordinary course of business, which remain subject to this Section.

  5. Survival. The obligations in this Section survive for five (5) years from disclosure, or, for information that qualifies as a trade secret, as long as it remains a trade secret under applicable law.

12. Merchant Obligations & Prohibited Conduct

You must: (a) obtain all necessary rights and consents for processing Customer data through the Service; (b) comply with all applicable laws and regulations; and (c) not (i) reverse engineer, modify, or create derivative works of the Service; (ii) interfere with its operation; or (iii) use it to transmit harmful or unlawful content.

13. Indemnification

You will defend, indemnify, and hold harmless LensAdvisor, its affiliates, officers, directors, employees, and agents from and against any third‑party claim, demand, suit, or proceeding, and all related losses, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to:

  1. your breach of these Terms or any applicable law;

  2. your gross negligence or wilful misconduct;

  3. any warranty, representation, or guarantee you provide to a Customer or other third party regarding the Service;

  4. your access to or use of the Service, APIs, or Third‑Party Services;

  5. any claim that your products, services, or content infringe the intellectual‑property or other rights of a third party;

  6. any data breach or security incident attributable to you; or

  7. your relationships or transactions with Customers, laboratories, or other third parties.

LensAdvisor will promptly notify you of any claim (failure to give prompt notice will not relieve you of your indemnification obligations except to the extent you are materially prejudiced). You will control the defence and settlement of the claim, but you may not settle any claim that imposes liability or admission of fault on LensAdvisor without our prior written consent. LensAdvisor may participate in the defence with counsel of its own choosing at its own expense.

14. Disclaimer of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, OR NON‑INFRINGEMENT. LENSADVISOR DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR‑FREE, OR SECURE.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  1. LENSADVISOR WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS INTERRUPTION, EVEN IF WE WERE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

  2. IN ANY EVENT, LENSADVISOR’S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS (USD 100).

  3. LENSADVISOR HAS NO RESPONSIBILITY FOR, AND DISCLAIMS ALL LIABILITY ARISING FROM, YOUR RELATIONSHIPS OR DISPUTES WITH CUSTOMERS, LABORATORIES, OR ANY THIRD‑PARTY SERVICES.

THESE LIMITATIONS APPLY TO ALL CAUSES OF ACTION, WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, AND REGARDLESS OF WHETHER ANY REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

16. Termination

  1. Termination by Merchant. You may terminate these Terms at any time by uninstalling the LensAdvisor app from your Shopify store or otherwise ceasing all use of the Service. No prior notice to LensAdvisor is required.

  2. Termination by LensAdvisor. LensAdvisor may (a) terminate the Service for convenience on thirty (30) days’ written notice, or (b) suspend or terminate your access immediately if you breach these Terms, if we are required to do so by law, or if continuing service would pose a legal, business, or security risk.

  3. Effect of Termination. Upon termination: (i) all licences and access rights granted to you cease immediately; (ii) you must stop using the Service and delete any API credentials; and (iii) each party will return or destroy the other party’s Confidential Information in accordance with Section 11(4).

  4. Survival. Sections that by their nature should survive termination—including Sections 6, 9–15, 16.3, and 17—will remain in effect.

17. Governing Law & Dispute Resolution

These Terms are governed by the laws of Singapore, without regard to its conflict‑of‑laws principles. Any dispute arising out of or in connection with these Terms shall be finally settled by arbitration in Singapore in accordance with the Arbitration Rules of the Singapore International Arbitration Centre (SIAC) for the time being in force. The language of the arbitration shall be English. Judgment on the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.

18. Changes to the Service or Terms

LensAdvisor may modify the Service or these Terms at any time. Material changes will take effect thirty (30) days after the updated Terms are posted or notified to you. Continued use of the Service after the effective date constitutes acceptance of the revised Terms.

19. Notices

All notices to LensAdvisor must be sent to hello@lensadvisor.com and will be deemed given when received. LensAdvisor may provide notices to Merchants through the Shopify admin interface or the email address associated with the account.

20. Entire Agreement

These Terms, together with the Privacy Policy and any order‑form or plan details presented in Shopify, constitute the entire agreement between the parties and supersede all prior or contemporaneous agreements relating to the Service.

Contact
LensAdvisor Pte Ltd
4 Shenton Way, #28‑02
Singapore 068807
hello@lensadvisor.com